Marketing is all about conveying a message. There are messages that are easy to digest, while there are some that needs a little thinking. A successful marketing campaign means leading the audience to act on the message, either in print or online.
The same holds true with accountants marketing program. These firms need these materials to attract and gain people, prospects and hopefully clients that will stay with them for a long time.
An effective marketing campaign also focuses on the audience’s minimal effort to digest the message that it needs to convey. Be it a newsletter, website, brochure or other forms, the message must be easy to understand.
Creating a message that is appealing will also be easy to remember. The goal is to create a message that is appealing, memorable and easy to understand. To have a feel on this subject, try to go around the net and see the websites of accounting firms. Also one can check accountants marketing network or association and see individual websites.
To have an effective marketing plan, one can follow these simple reminders.
Make simple graphical components.
The brain becomes overwhelmed when there are a lot of things to process. There are instances that a person fails to see the whole picture because of concentrating on a specific point. Overall, try to use a peaceful scheme like not having intense colors, complex graphical elements, and ample space between elements. It is not about being a minimalist but rather, having limits and balance on the design. Even the fonts, borders, and buttons (on a website) do have an effect.
Choose the right words.
Using the right words is very important. The words on marketing materials will be imprinted in one’s mind for a long time. If the words are right, it will be associated with the firm and will get prospects with no effort at all. Also, keep in mind that the prospective clients are not just ordinary people, but rather an intelligent group, so the right words are important here. Use words that are appropriate for a prospective client and not just for colleagues. Try to avoid long passages or large block of texts.
Have a concept.
Some say not to let the readers know the basic. Well, this phrase is not applicable to this environment. Giving no information at all is like making an announcement of an activity with no date and time because it is leaving everybody hanging. Try to make things simple for them. Give simple but complete introductions, name, address, telephone numbers, email address and the things that your firm do and do not do. Communicate clearly in a easy to understand words. If the things that your firm does are complicated, spend time or hire somebody that can put the right words for your audience. In any chosen format, a call to action should be simple and highly visible, just like the “Like” button in Facebook.
Marketing materials is essential to any business and to make things easy, make it simple and smart looking. Better results can be expected from simple explanations and instructions. Avoid giving stress to your audience and everything will work just fine.