Accountants Marketing: 3 Essential Things To Remember


Marketing is all about conveying a message. There are messages that are easy to digest, while there are some that needs a little thinking. A successful marketing campaign means leading the audience to act on the message, either in print or online.

The same holds true with accountants marketing program. These firms need these materials to attract and gain people, prospects and hopefully clients that will stay with them for a long time.

An effective marketing campaign also focuses on the audience’s minimal effort to digest the message that it needs to convey. Be it a newsletter, website, brochure or other forms, the message must be easy to understand.

Creating a message that is appealing will also be easy to remember. The goal is to create a message that is appealing, memorable and easy to understand. To have a feel on this subject, try to go around the net and see the websites of accounting firms. Also one can check accountants marketing network or association and see individual websites.

To have an effective marketing plan, one can follow these simple reminders.

Make simple graphical components.

The brain becomes overwhelmed when there are a lot of things to process. There are instances that a person fails to see the whole picture because of concentrating on a specific point. Overall, try to use a peaceful scheme like not having intense colors, complex graphical elements, and ample space between elements. It is not about being a minimalist but rather, having limits and balance on the design. Even the fonts, borders, and buttons (on a website) do have an effect.

Choose the right words.

Using the right words is very important. The words on marketing materials will be imprinted in one’s mind for a long time. If the words are right, it will be associated with the firm and will get prospects with no effort at all. Also, keep in mind that the prospective clients are not just ordinary people, but rather an intelligent group, so the right words are important here. Use words that are appropriate for a prospective client and not just for colleagues. Try to avoid long passages or large block of texts.

Have a concept.

Some say not to let the readers know the basic. Well, this phrase is not applicable to this environment. Giving no information at all is like making an announcement of an activity with no date and time because it is leaving everybody hanging. Try to make things simple for them. Give simple but complete introductions, name, address, telephone numbers, email address and the things that your firm do and do not do. Communicate clearly in a easy to understand words. If the things that your firm does are complicated, spend time or hire somebody that can put the right words for your audience. In any chosen format, a call to action should be simple and highly visible, just like the “Like” button in Facebook.

Marketing materials is essential to any business and to make things easy, make it simple and smart looking. Better results can be expected from simple explanations and instructions. Avoid giving stress to your audience and everything will work just fine.

Tax Accountant Toronto Offers Audit Representation Services

tax accountant in toronto

One of the worst notices that a business owner can get is one that says he is the subject of a tax audit by the Canada Revenue Agency.  Now that does not generally mean that the subject of the audit is already presumed to have committed an error or omission in the filing of income tax returns, but it means he is getting investigated.  Just knowing that an investigation has been launched is enough to make the most careful of business owners afraid.  Fortunately, it is easy to find some of the most competent accountants in Toronto to provide audit representation services by visiting


Even those businessmen and individuals who are conscientious about their compliance with tax laws may still make errors and omissions unwittingly.  The laws that govern taxation can be complex even for legal professionals; for mere laymen, they can be hard to understand.  That makes the services of a fully qualified tax accountant Toronto essential.  For a taxpayer to try to save money by going it alone, is to court danger of big fines and even criminal prosecution.

Experienced tax accountants act as a taxpayer’s counsel during a tax audit, much like how an attorney represents defendants and plaintiffs before the courts.  A good tax lawyer can help a taxpayer avoid much of the pain and discomfort associated with tax audits.  They will be aware of all the documentation the Canada Revenue Agency will require during the audit.

Good tax lawyers are also familiar with the intricacies of tax laws and will know after a thorough review, whether a taxpayer has made errors and omissions in the filing of tax returns.  They will know which documents the Canada Revenue Agency will focus on, and they will make sure those documents are presented in a way which would paint their client in a good light; assuming there are no errors therein.  They can make sure that data is presented in a way that may not be misinterpreted to constitute violations of tax statutes.

Minor errors can be presented in such a way as to make it clear that there was no willful intent to avoid compliance with requirements.  The goal of tax accountant in Toronto in providing representation in tax audits is to meet with the auditors with a view of obtaining a favourable outcome for their clienttax accountants work with the Canadian Revenue Authority to appeal for reductions in fines and penalties, when these cannot be avoided, And for those wondering how high penalties for gross negligence and summary conviction can be:  fines can be as high as 250% and include two years of jail time.  The possibility alone makes contacting accountants from prestigious organizations such as the The Society of Professional Accountants of Canada an investment in peace of mind.

What makes it difficult without competent tax accountant representation, is that every audit is unique.  Each has to be approached in a different way which all aim to be as cooperative to the auditors as possible without compromising the interest of the client.  If you have a looming tax audit, the best time to call for professional representation is now.